check out the full program for Best practice day 2024
Join the market’s leading experts in operational excellence to learn about the main trends for the coming years, gain great insights, discover new perspectives and exchange experiences with top leaders from the country’s largest companies.
At Best Practice Day 2024, you will learn about inspiring cases from the biggest and most important companies in the market. Exchange experiences with international experts in an exclusive setting and take advantage of this meeting for valuable networking.
Management & Leadership
Operational Excellence is the result of excellence in processes and excellence in leadership
Strategy deployment
For companies to be competitive, leaders must involve people at all levels
Lack of qualified professionals
Why are companies investing more and more in their employees?
Logistics and supply chain
Deglobalization is becoming a turning point
Sustainability
What companies must be prepared for
Recession
Companies are looking for cost savings and maximum efficiency
Agenda 2024
08:00 – check in
In the foyer of the Santo Amaro Convention Center
São Paulo/SP
08:30 – oppening
Flávia Mastrobuono | Best Practice Day 2024 ceremonialist
08:40 – business scenarios and perspectives: a vision for the next 5 years
Zeina Latif
EconomistGibraltar Consulti
Zeina Latif is an economic consultant with a master’s and doctorate from USP. She was Secretary of Economic Development for the São Paulo State Government. She had a career in the financial market, working for institutions such as XP, where she was chief economist. She is a columnist for O Globo and author of the book “Nós do Brasil: nossa herança e nossas escolhas”, published by Editora Record.
Read moreZeina Latif | Economist
‘O Globo’ Journal columnist and author of the book “Nós do Brasil: nossa herança e nossas escolhas”
09:30 – getting the right things done in a digital world
Pascal Dennis
Author and executive mentorLean Pathways Inc
An internationally renowned speaker and author of several books, Pascal Dennis has won the Shingo Prize for Operational Excellence four times. Books: Getting the right things done; Lean Production Simplified; Harnessing Digital Disruption (among others).
Read morePascal Dennis | Author and executive mentor
- Books: “Getting the right things done“; “Lean Production Simplified“; “Harnessing Digital Disruption“.
10:20 – Coffee break
10:50 – siemens energy | One: the New management and governance model
André Machado
Financial Vice-PresidentSiemens Energy
An economist with an executive career developed at Siemens and Nokia Networks, André Machado has extensive experience in the areas of Controllership, Finance, Project Management, Sales Planning and Support and Shared Financial Services, with strong knowledge of the tax and legal environment in Brazil and Latin America.
He has business management skills, with a strong emphasis on decision making, business administration skills and project management, developed over the last 9 years as General Manager and Chief Financial Officer of Siemens and Nokia Solutions and Networks in Latin America and Corporate Financial Shared Services in Munich, Germany.
André Machado | Financial Vice President at Siemens Energy
An economist with an executive career developed at Siemens and Nokia Networks, André Machado has extensive experience in the areas of Controllership, Finance, Project Management, Sales Planning and Support and Shared Financial Services, with strong knowledge of the tax and legal environment in Brazil and Latin America.
11:20 – EMBRAER | A SUCCESSFUL FLIGHT: THE JOURNEY TO operational excellence
Luis Carlos Marinho
Executive Vice President Operations & COOEmbraer
Luis Carlos Marinho is Executive Vice President of Operations at Embraer. He is responsible for operations planning, defining and implementing all performance improvements in the operational organization in order to increase production, optimize future investments and establish a culture of excellence, industrial architecture; logistics, strategic and business planning, management of Embraer’s operations in São José dos Campos, ELEB, Botucatu, Gavião Peixoto, Taubaté, Melbourne (USA), Jacksonville (USA).
He has a degree in Electrical Engineering from Faculdade de Engenharia de São Paulo and a Master’s degree in Business Administration from Fundação Getúlio Vargas, and an Executive Degree in Finance and Accounting from Stanford University.
Luis Carlos Marinho | Executive Vice President Operations at EMBRAER
Responsible for defining and implementing all performance improvements in the operational organization. He has a bachelor’s degree in Electrical Engineering and a master’s degree in Business Administration.
11:50 – round table | Q&A
Pascal Dennis
Author and executive mentorLean Pathways Inc
An internationally renowned speaker and author of several books, Pascal Dennis has won the Shingo Prize for Operational Excellence four times. Books: Getting the right things done; Lean Production Simplified; Harnessing Digital Disruption (among others).
Read morepascal dennis
Keynote Speaker
Danilo Bezerra
Transformer Business Unit VP for the AmericasSiemens Energy
Danilo Bezerra is a Business Executive in the Transmission and Renewable Energy sector. He has a degree in Production Engineering since 2008 and a master’s degree in Production Engineering – Lean Manufacturing since 2011 from USP (University of São Paulo).
He is certified by ESMT Berlin in Strategy & Leadership. He has more than 15 years’ professional experience, most of which has been dedicated to activities in the Siemens group and Siemens Energy.
Danilo currently works as Cluster Vice President at Grid Technology Transformers Americas, for Siemens Energy, and as Executive Director of the Power Transformers and Distribution business unit, for Siemens Energy Brazil.
danilo bezerra
VP Siemens Energy
Luis Carlos Marinho
Executive Vice President Operations & COOEmbraer
Luis Carlos Marinho is Executive Vice President of Operations at Embraer. He is responsible for operations planning, defining and implementing all performance improvements in the operational organization in order to increase production, optimize future investments and establish a culture of excellence, industrial architecture; logistics, strategic and business planning, management of Embraer’s operations in São José dos Campos, ELEB, Botucatu, Gavião Peixoto, Taubaté, Melbourne (USA), Jacksonville (USA).
He has a degree in Electrical Engineering from Faculdade de Engenharia de São Paulo and a Master’s degree in Business Administration from Fundação Getúlio Vargas, and an Executive Degree in Finance and Accounting from Stanford University.
Luis Marinho
VP Embraer
12:30 – lunch
13:40 – parallel sessions – you choose!
Claudinei Matos
Consumer Goods Industrial Operations DirectorSuzano
Claudinei Matos is Industrial Operations Director for consumer goods at Suzano, one of the world’s largest pulp and paper companies.
With over 12 years’ experience at Suzano, he has held various leadership positions in production, quality and innovation. He has a degree in Chemical Engineering and postgraduate studies in Business Management and Executive Programs at the Kellogg School of Management and Domenech.
His mission is to manage industrial processes efficiently, sustainably and profitably, always seeking operational excellence and customer satisfaction.
the maturity of suzano’s management model
13:40
Claudinei Matos
Industrial Operations Director for Consumer Goods at Suzano
Júlio César Igansi
Director of Industrial OperationsMarcopolo
A mechanical engineer from the University of Caxias do Sul, with a specialization in Management from the Universidad Externado de Colombia and an MBA from FGV, Julio Igansi has worked at Marcopolo for over 20 years.
He is responsible for leading all the industrial teams at Marcopolo’s Brazilian units, including manufacturing, quality, technical assistance and logistics processes, with a focus on strategic planning guidelines.
operational excellence and leadership in marcopolo’s strategy
14:10
Júlio César Igansi
Industrial Operations Director at Marcopolo
14:40 – Q&A
Mariciane Zanchett
Technology CoordinatorBRF
Technology Coordinator at BRF for the last 5 years, Mariciane Zanchett has over 20 years’ experience in implementing systems in industries.
She is responsible for leading and implementing systems for product life cycle management, machine maintenance, quality control, laboratory management and production systems, with a focus on increasing manufacturing efficiency and better product yield.
13:40 | brf: simpler, more agile and more efficient, with the support of technology
Mariciane Zanchett
Technology Coordinator at BRF
14:10 | Coca Cola: TECHNOLOGY AS A LEVER FOR CONTINUOUS IMPROVEMENT
Claudia Jarra
Industrial Manager at Sorocaba Refrescos (Coca-Cola)
Mariciane Zanchett
Technology CoordinatorBRF
Technology Coordinator at BRF for the last 5 years, Mariciane Zanchett has over 20 years’ experience in implementing systems in industries.
She is responsible for leading and implementing systems for product life cycle management, machine maintenance, quality control, laboratory management and production systems, with a focus on increasing manufacturing efficiency and better product yield.
14:40 | Q&A
Roberto Tkatchuk
PresidentDürr Brasil
President of the Dürr Brasil Group, passionate about engineering and systems. He graduated in Naval Engineering from the Polytechnic School of the University of São Paulo and completed an extension course in Advanced Management at the Dom Cabral Foundation and INSEAD, in Fontainebleau – France.
Read moreCulture of results and Durr Brasil’s strategy
13:40
Roberto Tkatchuk
President at Dürr Brasil
Vagner Lucca
Director of the high-voltage equipment businessVagner Lucca is a Business Executive in the Power Transmission sector. He has a degree in Electrical Engineering since 2003 and a specialization in People Management and Leadership since 2014 from Centro Universitário Barão de Mauá.
He has over 25 years’ experience in the industry, mostly in the power generation and transmission market.
Lucca is currently director of the high-voltage equipment business at Siemens Energy Brazil, with a strong presence in the Americas region (Latin America and the United States).
STEP BY STEP TO EXCELLENCE IN STRATEGY DEPLOYMENT
14:10
Vagner Lucca
Head of Siemens Energy’s High Voltage Equipment Business
Roberto Tkatchuk
PresidentDürr Brasil
President of the Dürr Brasil Group, passionate about engineering and systems. He graduated in Naval Engineering from the Polytechnic School of the University of São Paulo and completed an extension course in Advanced Management at the Dom Cabral Foundation and INSEAD, in Fontainebleau – France.
Read moreVagner Lucca
Director of the high-voltage equipment businessVagner Lucca is a Business Executive in the Power Transmission sector. He has a degree in Electrical Engineering since 2003 and a specialization in People Management and Leadership since 2014 from Centro Universitário Barão de Mauá.
He has over 25 years’ experience in the industry, mostly in the power generation and transmission market.
Lucca is currently director of the high-voltage equipment business at Siemens Energy Brazil, with a strong presence in the Americas region (Latin America and the United States).
14:40 – Q&A
Alvaro Ortiz
Industrial ManagerAgrosuper
Industrial Civil Engineer with an MBA in Business Administration from the University of Chile. He has led teams in different areas, such as logistics, sales and, most recently, production, which has allowed him to deepen his experience and vision from the operational to the strategic level.
He is currently industrial manager at Agrosuper, Chile’s largest food products conglomerate, currently present in more than 64 countries around the world.
Isaac Villablanca
Operations ManagerAgrosuper
Civil Engineer and Industrial Chemist with an MBA in Business Administration and Management from the Universidad de Los Andes (Chile), he leads teams in field work, laboratories and research, transportation and industrial plants, with extensive experience in processes, engineering, maintenance, continuous improvement, operational excellence and management systems.
He is currently Operations Manager at Agrosuper, Chile’s largest food products conglomerate, currently present in more than 64 countries around the world.
from the strategy to the action: THE CHALLENGES OF OPERATIONAL EXCELLENCE
13:40
Alvaro Ortiz
Industrial Manager at Agrosuper
Isaac Villablanca
Operations Manager at Agrosuper
Veronica Gonçalves
General Manager of Operational ExcellenceGerdau
Veronica Gonçalves is a Chemical Engineer with a master’s degree in Production Engineering – with a focus on Quality and Product and Process Development – Efficiency and Statistical Process Control, and an MBA in Business Management from FDC and the Kellog School of Management.
Veronica Gonçalves has a career spanning more than 25 years, dedicated to manufacturing, process management and problem-solving with methods and systems for performance improvement, as well as the formation of organizational development programs: design and implementation of management structures and models, corporate culture, strategic planning, communication and change management, improvements and innovations, transformation of operations into process excellence, mergers and acquisitions for performance management, project governance, among others.
14:10 | Gerdau’s high-performance culture focused on results
Veronica Gonçalves
General Manager of Operational Excellence at Gerdau
Alvaro Ortiz
Industrial ManagerAgrosuper
Industrial Civil Engineer with an MBA in Business Administration from the University of Chile. He has led teams in different areas, such as logistics, sales and, most recently, production, which has allowed him to deepen his experience and vision from the operational to the strategic level.
He is currently industrial manager at Agrosuper, Chile’s largest food products conglomerate, currently present in more than 64 countries around the world.
Isaac Villablanca
Operations ManagerAgrosuper
Civil Engineer and Industrial Chemist with an MBA in Business Administration and Management from the Universidad de Los Andes (Chile), he leads teams in field work, laboratories and research, transportation and industrial plants, with extensive experience in processes, engineering, maintenance, continuous improvement, operational excellence and management systems.
He is currently Operations Manager at Agrosuper, Chile’s largest food products conglomerate, currently present in more than 64 countries around the world.
Veronica Gonçalves
General Manager of Operational ExcellenceGerdau
Veronica Gonçalves is a Chemical Engineer with a master’s degree in Production Engineering – with a focus on Quality and Product and Process Development – Efficiency and Statistical Process Control, and an MBA in Business Management from FDC and the Kellog School of Management.
Veronica Gonçalves has a career spanning more than 25 years, dedicated to manufacturing, process management and problem-solving with methods and systems for performance improvement, as well as the formation of organizational development programs: design and implementation of management structures and models, corporate culture, strategic planning, communication and change management, improvements and innovations, transformation of operations into process excellence, mergers and acquisitions for performance management, project governance, among others.
14:40 – Q&A
15:10 – COFFEE BREAK
15:40 – são martinho | excellence in agribusiness: people, management and technology
Luís Gustavo Teixeira
Agricultural and Technology DirectorSão Martinho
Luís Gustavo Teixeira, an agronomist with a Master’s degree in Plant Production and a PhD in Soil Science from UNESP, has worked at São Martinho for more than 17 years, where he has been responsible for Planting Coordination, Agricultural Production Management and, for more than eight years, General Agricultural Management at the São Martinho unit in Pradópolis (SP).
He is currently the Corporate Agricultural and Technology Director.
Luís Gustavo Teixeira | Agricultural and Technology Director at São Martinho
An agronomist with a master’s degree in Plant Production and a doctorate in Soil Science, all from UNESP, Luís Gustavo Teixeira has worked at São Martinho for over 17 years, where he has coordinated planting and managed agricultural production.
16:10 – WEG | Operational Excellence Model integrated with new technologies
Sergio Wonczewski
Industrial DirectorWEG
Mechanical Engineer from UFSC, specialist in Business Management, Quality Management and Industry 4.0. He was responsible for developing and implementing an unprecedented management system for the WEG Group, based on Lean, World Class Manufacturing and Industry 4.0, which was implemented in all the company’s units around the world.
He is currently dedicated to developing solutions based on Industry 4.0, with attractive payback, productivity gains and increased global competitiveness.
Sérgio Wonczewski | Industrial Director at WEG
Mechanical Engineer, specialist in Business Management, Quality Management and Industry 4.0. He developed WEG’s entire corporate management process, based on Lean, World Class Manufacturing and Industry 4.0, and was responsible for implementing it in all WEG units around the world.
16:40 – round table | Q&A
Luís Gustavo Teixeira
Agricultural and Technology DirectorSão Martinho
Luís Gustavo Teixeira, an agronomist with a Master’s degree in Plant Production and a PhD in Soil Science from UNESP, has worked at São Martinho for more than 17 years, where he has been responsible for Planting Coordination, Agricultural Production Management and, for more than eight years, General Agricultural Management at the São Martinho unit in Pradópolis (SP).
He is currently the Corporate Agricultural and Technology Director.
Luís Gustavo Teixeira
Agricultural and Technology Director at São Martinho
Sergio Wonczewski
Industrial DirectorWEG
Mechanical Engineer from UFSC, specialist in Business Management, Quality Management and Industry 4.0. He was responsible for developing and implementing an unprecedented management system for the WEG Group, based on Lean, World Class Manufacturing and Industry 4.0, which was implemented in all the company’s units around the world.
He is currently dedicated to developing solutions based on Industry 4.0, with attractive payback, productivity gains and increased global competitiveness.
Sérgio Wonczewski
Industrial Director at WEG Motores
17:10 – C’LEVEL PANEL | EXCELLENCE AS A STRATEGY
Rodrigo Osmo
CEOConstrutora Tenda
Rodrigo Osmo has been CEO of Construtora Tenda, one of the country’s leading construction and real estate developers, focusing on low-income housing, for over twelve years. He has a degree in Chemical Engineering from USP and an MBA from Harvard Business School. Working in the real estate market since 2006, Osmo has also been an assistant professor of finance at Harvard University and previously worked as a consultant for Bain & Company.
Read morerodrigo osmo
CEO at Construtora Tenda
Marcelo Tardin
Chief Transformation Officer (CTO)Carrefour Brazil Group
A mechanical engineer from Unicamp with an MBA from France’s Insead Business School, Marcelo Tardin is currently Chief Transformation Officer (CTO) of the Carrefour Brasil Group. With a career spanning more than 30 years, he has held various executive positions in important companies such as the Swiss firm Firmenich, the Belgian AB InBev and the Big Group (Walmart Brazil).
He is currently responsible for managing strategic projects, shared services, risk management and loss prevention for the Carrefour Group.
MARCELO TARDIN
Chief Transformation Officer (CTO) at Carrefour Brazil Group
Renata Mello
Executive DirectorCI&T
Renata Mello Feltrin is the mother of Mariana and Carolina, executive director of CI&T, with more than 20 years’ experience in the technology market, she has built an executive career focused on innovation and digital transformation strategies, working in various sectors such as finance, retail, consumer goods, entertainment, industry and health, having the privilege of working with many of the biggest Brazilian and global brands and companies. Curious, non-conformist, passionate about technology and a builder of futures.
She is currently on the board of B2B Mammy, a Socialtech that connects mothers in a community so that they can be leaders and financially free through education, networking, health and well-being; Fleximedical, a social business certified by Sistema B®️ and a pioneer in the construction and architecture of mobile health units; on the Technology Board of the Ame Sua mente Institute, a Civil Society Organization that develops projects based on scientific research with a focus on promoting mental health in Brazilian public schools; is Co-founder in the creation of C2T, a Governance Certification for Technology Advisors.
renata mello
Executive director at CI&T
18:00 – closing
18:10 – get together
We will have a special book signing in the foyer with Pascal Dennis, author of “Getting the Right Things Done”.
