Speakers

the speakers at Best Practice Day 2024

More than 30 high-level experts from the commercial, industrial and scientific sectors presented benchmark examples from their organizations and shared their experiences along the way.

Pascal Dennis

Author and executive mentor
Lean Pathways Inc

An internationally renowned speaker and author of several books, Pascal Dennis has won the Shingo Prize for Operational Excellence four times. Books: Getting the right things done; Lean Production Simplified; Harnessing Digital Disruption (among others).

pascal dennis

Keynote Speaker

Zeina Latif

Economist
Gibraltar Consulti

Zeina Latif is an economic consultant with a master’s and doctorate from USP. She was Secretary of Economic Development for the São Paulo State Government. She had a career in the financial market, working for institutions such as XP, where she was chief economist. She is a columnist for O Globo and author of the book “Nós do Brasil: nossa herança e nossas escolhas”, published by Editora Record.

Zeina Latif

Ecomomist

Rodrigo Osmo

CEO
Construtora Tenda

Rodrigo Osmo has been CEO of Construtora Tenda, one of the country’s leading construction and real estate developers, focusing on low-income housing, for over twelve years. He has a degree in Chemical Engineering from USP and an MBA from Harvard Business School. Working in the real estate market since 2006, Osmo has also been an assistant professor of finance at Harvard University and previously worked as a consultant for Bain & Company.

RODRIGO OSMO

CEO at Construtora Tenda

Roberto Tkatchuk

President
Dürr Brasil

President of the Dürr Brasil Group, passionate about engineering and systems. He graduated in Naval Engineering from the Polytechnic School of the University of São Paulo and completed an extension course in Advanced Management at the Dom Cabral Foundation and INSEAD, in Fontainebleau – France.

Roberto Tkatchuk

President at Dürr Brasil

Marcelo Tardin

Chief Transformation Officer (CTO)
Carrefour Brazil Group

A mechanical engineer from Unicamp with an MBA from France’s Insead Business School, Marcelo Tardin is currently Chief Transformation Officer (CTO) of the Carrefour Brasil Group. With a career spanning more than 30 years, he has held various executive positions in important companies such as the Swiss firm Firmenich, the Belgian AB InBev and the Big Group (Walmart Brazil).

He is currently responsible for managing strategic projects, shared services, risk management and loss prevention for the Carrefour Group.

marcelo tardin

Chief Transformation Officer (CTO) at Carrefour Brazil Group

Luis Carlos Marinho

Executive Vice President Operations & COO
Embraer

Luis Carlos Marinho is Executive Vice President of Operations at Embraer. He is responsible for operations planning, defining and implementing all performance improvements in the operational organization in order to increase production, optimize future investments and establish a culture of excellence, industrial architecture; logistics, strategic and business planning, management of Embraer’s operations in São José dos Campos, ELEB, Botucatu, Gavião Peixoto, Taubaté, Melbourne (USA), Jacksonville (USA).

He has a degree in Electrical Engineering from Faculdade de Engenharia de São Paulo and a Master’s degree in Business Administration from Fundação Getúlio Vargas, and an Executive Degree in Finance and Accounting from Stanford University.

luis carlos marinho

Executive VP of Operations & COO Embraer

Danilo Bezerra

Transformer Business Unit VP for the Americas
Siemens Energy

Danilo Bezerra is a Business Executive in the Transmission and Renewable Energy sector. He has a degree in Production Engineering since 2008 and a master’s degree in Production Engineering – Lean Manufacturing since 2011 from USP (University of São Paulo).

He is certified by ESMT Berlin in Strategy & Leadership. He has more than 15 years’ professional experience, most of which has been dedicated to activities in the Siemens group and Siemens Energy.

Danilo currently works as Cluster Vice President at Grid Technology Transformers Americas, for Siemens Energy, and as Executive Director of the Power Transformers and Distribution business unit, for Siemens Energy Brazil.

danilo bezerra

VP Transformers Siemens Energy

Luís Gustavo Teixeira

Agricultural and Technology Director
São Martinho

Luís Gustavo Teixeira, an agronomist with a Master’s degree in Plant Production and a PhD in Soil Science from UNESP, has worked at São Martinho for more than 17 years, where he has been responsible for Planting Coordination, Agricultural Production Management and, for more than eight years, General Agricultural Management at the São Martinho unit in Pradópolis (SP).
He is currently the Corporate Agricultural and Technology Director.

Luís Gustavo Teixeira

Agricultural and Technology Director at São Martinho

Júlio César Igansi

Director of Industrial Operations
Marcopolo

A mechanical engineer from the University of Caxias do Sul, with a specialization in Management from the Universidad Externado de Colombia and an MBA from FGV, Julio Igansi has worked at Marcopolo for over 20 years.

He is responsible for leading all the industrial teams at Marcopolo’s Brazilian units, including manufacturing, quality, technical assistance and logistics processes, with a focus on strategic planning guidelines.

Júlio César Igansi

Industrial Operations Director Marcopolo

Vagner Lucca

Director of the high-voltage equipment business

Vagner Lucca is a Business Executive in the Power Transmission sector. He has a degree in Electrical Engineering since 2003 and a specialization in People Management and Leadership since 2014 from Centro Universitário Barão de Mauá.

He has over 25 years’ experience in the industry, mostly in the power generation and transmission market.

Lucca is currently director of the high-voltage equipment business at Siemens Energy Brazil, with a strong presence in the Americas region (Latin America and the United States).

vagner lucca

High Voltage Equipment Director Siemens Energy

Sergio Wonczewski

Industrial Director
WEG

Mechanical Engineer from UFSC, specialist in Business Management, Quality Management and Industry 4.0. He was responsible for developing and implementing an unprecedented management system for the WEG Group, based on Lean, World Class Manufacturing and Industry 4.0, which was implemented in all the company’s units around the world.

He is currently dedicated to developing solutions based on Industry 4.0, with attractive payback, productivity gains and increased global competitiveness.

Sergio Wonczewski

Industrial Director at WEG

Veronica Gonçalves

General Manager of Operational Excellence
Gerdau

Veronica Gonçalves is a Chemical Engineer with a master’s degree in Production Engineering – with a focus on Quality and Product and Process Development – Efficiency and Statistical Process Control, and an MBA in Business Management from FDC and the Kellog School of Management.

Veronica Gonçalves has a career spanning more than 25 years, dedicated to manufacturing, process management and problem-solving with methods and systems for performance improvement, as well as the formation of organizational development programs: design and implementation of management structures and models, corporate culture, strategic planning, communication and change management, improvements and innovations, transformation of operations into process excellence, mergers and acquisitions for performance management, project governance, among others.

Veronica Gonçalves

General Manager of Operational Excellence at Gerdau

Alvaro Ortiz

Industrial Manager
Agrosuper

Industrial Civil Engineer with an MBA in Business Administration from the University of Chile. He has led teams in different areas, such as logistics, sales and, most recently, production, which has allowed him to deepen his experience and vision from the operational to the strategic level.

He is currently industrial manager at Agrosuper, Chile’s largest food products conglomerate, currently present in more than 64 countries around the world.

alvaro ortiz

Industrial Manager at Agrosuper

Claudinei Matos

Consumer Goods Industrial Executive Manager
Suzano

Claudinei Matos is industrial executive manager for consumer goods at Suzano, one of the world’s largest pulp and paper companies.

With over 12 years’ experience at Suzano, he has held various leadership positions in production, quality and innovation. He has a degree in Chemical Engineering and postgraduate studies in Business Management and Executive Programs at the Kellogg School of Management and Domenech.

His mission is to manage industrial processes efficiently, sustainably and profitably, always seeking operational excellence and customer satisfaction.

claudinei matos

Industrial Executive Manager for Consumer Goods at Suzano

Isaac Villablanca

Operations Manager
Agrosuper

Civil Engineer and Industrial Chemist with an MBA in Business Administration and Management from the Universidad de Los Andes (Chile), he leads teams in field work, laboratories and research, transportation and industrial plants, with extensive experience in processes, engineering, maintenance, continuous improvement, operational excellence and management systems.

He is currently Operations Manager at Agrosuper, Chile’s largest food products conglomerate, currently present in more than 64 countries around the world.

isaac villablanca

Operations Manager at Agrosuper

Mariciane Zanchett

Technology Coordinator
BRF

Technology Coordinator at BRF for the last 5 years, Mariciane Zanchett has over 20 years’ experience in implementing systems in industries.

She is responsible for leading and implementing systems for product life cycle management, machine maintenance, quality control, laboratory management and production systems, with a focus on increasing manufacturing efficiency and better product yield.

Mariciane Zanchett

Technology Coordinator at BRF

Uwe Vogel

Partner
STAUFEN.AG

Partner consultant at STAUFEN.AG. Mechanical Engineer, systemic coach and organizational developer. Leading expert in strategy, sales and service. Management of numerous, holistic, international transformation programs in corporations of various industries. 20 years of international management experience in the Machine Tool Industry (among other things Managing Director TRUMPF Asia Pac 2001-2008).

UWE VOGEL

Partner at STAUFEN.AG